Question 1

What is VSC's superpower compared to other agencies?

Accepted Answer

VSC combines deep sector expertise in AI, climate tech, and digital health with a storytelling-first approach. Founded in 2002, the agency has helped over 100 technology companies earn recognition including 24 TIME Best Inventions and 57 Fast Company Most Innovative Companies awards. Unlike generalist agencies, VSC embeds with founding teams to build narratives that drive earned media, investor attention, and market credibility.

Question 2

How does VSC structure its teams?

Accepted Answer

VSC assigns senior-led teams organized by vertical expertise. Each client works directly with a partner or VP who has deep experience in their sector — whether that's AI, climate tech, mobility, digital health, or enterprise infrastructure. This means your team already understands your market, your competitors, and the journalists who cover your space.

Question 3

What is the cadence and format of interactions with VSC?

Accepted Answer

VSC operates as an extension of your team with regular weekly check-ins, real-time Slack communication, and monthly strategy reviews. The cadence is tailored to your stage and needs — early-stage companies preparing for a launch may have daily touchpoints, while established clients typically work on a structured weekly rhythm.

Question 4

How does VSC measure success?

Accepted Answer

VSC measures success through a combination of earned media quality, message pull-through, and business impact. This includes tier-one media placements, share of voice against competitors, inbound interest generated from coverage, and long-term brand positioning in your category. Specific KPIs are set collaboratively at the start of each engagement.

Question 5

What are VSC's fees?

Accepted Answer

VSC works on monthly retainer engagements priced according to scope, services required, and company stage. Retainers typically cover a combination of public relations, content strategy, and media relations. Contact info@vsc.co for a customized proposal based on your company's needs and goals.

Question 6

How much time should clients budget to be successful with PR?

Accepted Answer

Effective PR is a partnership. Clients should expect to invest 3-5 hours per week for spokesperson availability, content review, and strategic input. The most successful engagements are those where founders and executives are actively involved in shaping the narrative and available for media opportunities. VSC handles the heavy lifting on strategy, media outreach, and content production.

Insights

VSC VerticalViews

Why We’re Backing Presso: the World’s First EcoRobo Garment Care Machine

Introducing VSC Culture Comms

It’s time to hold investors accountable and abolish pro-rata

Announcing VSC's Seed Investment in The.com

Introducing VSC Climb

Triple Strength In The Roaring 20s

Fall 2021 Influence Fellowship

Why it's Important to Have a CEO of Color (and How to Affect Change Even if You Don't)

How Are Journalists Adapting To Large-Scale Event Coverage?

The New Normal

SHHHH!!! Just don’t call it Edtech

A PR crisis is a rite of passage

The future of cryptocurrency and blockchain

Women from the blockchain

Liftoff.io battles Google and Facebook

The rise of content studios

Driving the smart cities of tomorrow

Wareness Expansion

Archie Chattha and Julia Konstantinovsky join VSC

Innovation with impact

Demystifying Health Tech PR

Interview: Trevor Martin

Interview: Christina Farr

Investigating Health Equity Issues

Pivoting a Biotech Startup

Pitch Deck 101: How to Build an Effective Pitch Deck

Hiring for Impact

Downturns: How to Survive and Thrive

Where Healthcare Businesses are Finding Marketing ROI

Video Marketing for Startups

All Things Brand for Healthcare Startups from Budget to Resourcing to Scale

Digital Marketing for Healthcare Startups

How Biotech Startups Should Think About Storytelling and PR

Brand, Influence, and Incubation of Life Science Startups

Life Sciences and Biotech Company Building

Your AI Model Is Not a Commodity: How a Foundation Model PR Agency Builds the Narrative

Which Publishers AI Engines Cite When Recommending an AI PR Agency

Forget the elevator pitch.

The New Playbook

What do AI Chatbots think about you?

How tech PR’s job changed in 2022

Building Your Startup’s Attention Flywheel

Choose your adventure.