NEWSLETTER: HEALTH TECH STARTUP COMMS
How VSC and our companies are responding to the COVID pandemic.
Right now everyone is facing an entirely new set of challenges, and here at VSC, we’re developing new ways to face them together.
This crisis is not only impacting the work we do but also where we're doing it.
To accommodate our new workplaces, we've developed an array of programs that can be implemented by a distributed team.
Remote podcasts are now a reality with a package of easy to plug-in mics and recording/streaming software. Our team can manage the whole process from content strategy to distribution.
Webinars seemed so 1990s, but they’re coming back and filling the void of IRL events. Webinars can be broadcast live and recorded + distributed across all social channels.
Media relations continues to play a key role in how our companies adapt, lead and develop solutions. Here’s how we recommend engaging today:
• Be helpful. If you can be part of the solution, do so.
• Follow your target media on Twitter to gauge their current interests.
• A fair number of journalists are looking for business stories that are NOT Covid-related.
Marketing preparation often gets sidelined by immediate demands. Now’s the opportunity to do things you never had time for:
• Focus on refining company messaging + positioning.
• Review those wild and crazy marketing ideas that you never had time for.
• Build an editorial calendar and content to distribute throughout the remainder of the year.
• Look at how data, surveys and insights can help you tell your story.