NEWS: CONTENT / STUDIO
Hear about the rise of the content studio from Vijay Chattha, CEO and Founder of VSC, at Harvest Summit 2019.
There’s a new chief in town. The Chief Content Officer. As newsrooms and media companies scale back and realign their structures to stay in business, the rise of content studios at agencies and in-house is booming. Marketers and PR leaders are now publishers, video producers and content creators because paid and earned media aren’t enough to win the awareness and engagement game anymore.
At the core of this boom is storytelling. A good story moves people. At Harvest Summit you’ll learn the storytelling and content studio philosophy behind industry leader Salesforce and get insider perspective from one cutting edge agency launching a content studio to help its clients generate new levels of awareness and engagement.
Here’s a sneak peak of insights from VSC founder Vijay Chattha.
In short; Visibility + Strategy + Creativity.
I started the firm as a former tech founder who realized that startups are so maniacally focused on their product that they end up really sucking at storytelling. So after we sold our company in the late 90s, we started helping other companies solve this challenge.
The best startups are built to solve a problem the founders themselves have faced – and it’s no different with VSC. We’re basically a media relations and content marketing boutique firm that specializes in solving problems by telling great stories.
We pride ourselves on being a band of strategists, storytellers and data nerds obsessed with helping Davids crush a sea of Goliaths, through unfair amounts of awareness.
Tons, but we measure results in different ways than a traditional brand campaign. We used to care about downloads, orders, web visits and reach, but the way we evaluate success is changing. Today’s KPIs include inbound recruiting, venture capital interest, business development and reducing purchase consideration timing and website bounce rate.
Our companies have raised over $720m in venture capital in the past 12 months and our awareness programs are major contributors to that effort.
We’re now at over 110 agency awards for a variety of amazing companies such as Gametime, Clearbanc, Honeybook, Zume Inc, and Deserve. We will continue to update our results here.