NEWS
Employer Branding as a Service
Talent drives speed to outcomes, and speed is the reason why startups win. So after years of helping startups drive top-of-funnel awareness, we’ve introduced a new way to improve the middle-of-funnel and help companies put their best foot forward.
That’s why we’re launching VSC Culture Comms, a new division dedicated to employer branding to uplevel ongoing talent acquisition efforts.
In today’s employee economy it takes more than work remote perks to attract the best of the best.
Companies must communicate what sets them apart and what their culture really is and stands for — through stories of real people — not corporate jargon.
While publicity, advertising and outbound recruiting can fill the top of a funnel, few startups have the resources to focus on the middle funnel: converting curious onlookers into future team members.
Our approach takes recruitment further than lackluster job postings to include a mix of stand-out employee spotlights, thoughtfully crafted culture statements, and content marketing that weaves our “why” throughout candidate touchpoints. We combine this with multimedia and social content strategy that tells the real story of the people and process of work.
We’ve built an enduring employer brand and are now ready to apply those learnings to you.
This new offering is a result of VSC’s own experiments to develop a culture that has earned strong Glassdoor reviews, top-quartile employee retention, and an award-winning powerhouse that has sustained for 20 years in the Valley.
As we developed this new offering we consulted with some of the best minds in tech talent, so special thanks to Susan Alban from Renegade Partners, Mike Mangini from Signalfire, and Marielle Leon from Stripe for your time and invaluable insights.
To learn more contact info@vsc.co