CASE STUDY: CONSUMER / ON DEMAND
Soothe
In-demand on-demand massage in a sea of “Uber for X’s.”
The Story
How VSC helped bring deep tissue to your doorstep
Soothe, a mobile service that sends massage therapists to your hotel, home or office in as little as one hour, came to VSC to grow in core markets, attract qualified massage therapists, and drive sales.
Our goal for Soothe was to position them as the premier on-demand massage service – one that featured licensed and vetted therapists available in multiple markets both in the US and abroad.
Strategy and Tactics
We created a campaign that put Soothe’s rigorous vetting process at the forefront, ensuring consumers that safety was a top priority, both for them and the therapists.
Soothe’s exceptionally fast service was crucial to driving the consumer messaging, and one which resonated with target publications like Real Simple and The Gloss, which drove new user sign-ups and downloads. Our most lucrative hit was Soothe’s appearance on The Ellen Show’s “Mother’s Day” special, where we promoted the benefits of prenatal massage. With the likes of Mila Kunis and Kristen Davis showing their approval, Soothe was effectively cast as the go-to on-demand massage app for around 17M viewers, resulting in the company’s biggest sales week of all time.
VSC took advantage of the “on-demand apocalypse” that was dominating headlines, as increased scrutiny over the countless startups that failed to deliver on the promise of “Uber for X” placed companies like Soothe under the spotlight. VSC seized this as an opportunity to elevate Soothe, citing their then-recent $35M growth financing and rapid expansion across North America and internationally as proof that investors believed in the business model.
The Results
Soothe became the more in-demand, on-demand massage app, resulting in continued growth. Since partnering with VSC, Soothe has enjoyed double-digit revenue growth and nearly doubled its markets from 23 to 45 cities and 3 countries, hired more than 1,000 licensed and certified massage therapists and emerged as a company to emulate among the countless “Uber for Xs.”
2x
Growth
1,000
Massage Therapists
45
Cities
3
Countries
Wall Street Journal
Students already use tablets and netbooks in the classroom, to share text, record and watch videos, and conduct research. Virtual reality – the technology that lets people experience immersive, 360-degree images – would take technology in the classroom to the next level.
-Georgia Wells
Fortune
Timothy Fung, instructional technology resource at Gordon J. Lau Elementary in San Francisco, says Nearpod VR facilitates collaboration among teacher and students, giving real-time feedback with slides and instant surveys before students do game-play activities.
-John Gaudiosi
Engadget
Despite the end of the Great Recession, budgets are still tight in California schools — something not likely to change, if Gov. Jerry Brown's recent budget proposal is anything to go by — but Gyore applied for a grant from Nearpod, bringing a cost of what could have been hundreds or thousands of dollars down to nearly free.