There used to be a trade magazine for every industry, from construction to cancer research. Now individual social media creators are building new trade brands and companies that realize and engage now, will find their audiences faster.
Today we’re launching VerticalViews: a new practice to engage important creators that are aiming to evolve trade media from print magazines to TikToks.
VerticalViews = Art + Science.
Our approach is simple yet strategic.
We laser target and negotiate with the influencers who understand the “why” behind the news and invite them into your world and company. The result? Entertaining and creative content that reaches new audiences.
A recent example of this is the work we did with Ample, a company that works with Uber drivers and fleet to give them a better, faster way to charge their EVs that’s convenient as going to a gas station.
We invited YouTube, and TikTok creators who were subject matter experts on the topic, and gave them a behind-the-scenes look at the new stations before the news was publicly shared with the world, and in less than 2 weeks we reached 1M potential viewers and counting.
Social is the new trade magazine. VerticalViews gets you in the trade.
To learn more, contact info@vsc.co.