Award-winning comms and content for AI innovators.
Our work in AI started in 2013 to help companies navigate each AI hype cycle to reach fundraising, recruiting, or customer awareness goals.
Now, we're seeing the best companies use a new playbook: multimodal PR.
Traditional "scarcity-driven" communication strategies, where brands limit messaging, are dead.
The best founders and companies build direct connections and create high-impact messaging that bypass gatekeepers. They create their own thought leadership through video, partnering with TikTok, Substack, micro-influencers, and podcasters, and build niche audiences.
CASESTUDY: AI / VENTURE CAPITAL
In 2024, we focused on Managing Partner Navin Chaddha’s leadership and invited founders to explore CaaS and AI teammate niches. This included high-engagement thought-leadership videos, AI market analysis, earned media, and the launch of Mayfield’s AI Garage leading to coverage with Bloomberg, Forbes, TechCrunch, and others.
CASESTUDY: AI / INSURETECH
Wall Street Journal Features VSC Partner with Major Insurance Giants
CASE STUDY: AI / CLOUD
We've elevated H20.ai from Series A to pre-IPO with tier 1 media coverage as well as an award-winning out-of-home billboard campaign that was featured in Business Insider's "Top 10 Weirdest Billboards,' enabling to company to achieve tens of millions of dollars in awareness.
CASE STUDY: AI / SUSTAINABILITY
Launched in March 2023, Chemix introduced the first AI-designed, sustainable EV battery platform, cutting development time by 6x. Funding and partnerships were featured in TechCrunch, Forbes, WSJ, Bloomberg, and more, with extensive trade coverage.
CASE STUDY: AI / HEALTH
We're educating the world on the value of full-body MRIs and shifting the 'sick-care' industry to preventative care for a company that's alerting ~1 in 20 people to potentially life-saving detections.
CASE STUDY: AI / COMMERCE
We put Sequoia-backed Vue.ai on the map as the leading AI solution of the retail industry with 33 feature stories reaching an estimated 700M UMVs and a win for Venture Beat's Transform AI Innovation Award.
CASESTUDY: AI / FILM
We helped this Atomic-backed production company and film studio launch out of stealth. With more than 12 feature stories and 14 story pick-ups Jumpcut was positioned as the first data driven studio to use AI to close Hollywood's $10B Diversity Gap.
CASE STUDY: AI / CLOUD
We secured multiple tier-1 features in outlets such as WallStreet Journal and helped drive 250 customer signups in the first week.
CASE STUDY: AI / MUSIC
We helped Hume pioneer the use of AI in music, bringing innovation to music creation while driving collaboration between artists, machines and fans.
CASESTUDY: AI / PREDICTIVE BRAND INTELLIGENCE
We launched BlueOcean.ai out of stealth as an AI-brand management solution demo that delivers million-dollar brand audits in 7 days for $17K. Within 24 hours of launch, the team reported $341K+ of qualified sales leads.
CASESTUDY: AI / HEALTH
Our goal was to position Identifye’s CEO, Vicky, as a healthcare thought leader by highlighting her impressive background at Google and GRAIL. This led to securing 11 podcasts, including MedCity Pivot, Slice of Healthcare, and Badass Women in Business, where she shared her journey and the problem Identifye HEALTH is solving."