CASE STUDY AI / CODING
Windsurf
Our focus for Windsurf was two-fold: general awareness of its product offerings and positioning Windsurf as one of the fastest-growing AI coding companies, and recruiting.
We quickly gained steam with reporters by launching its first product, Cortex, via an exclusive with Forbes.
Shortly after that, we announced their $150M Series C raise and $1.25B valuation with TechCrunch, which led to coverage in Pitchbook, Crunchbase, Forbes, Chief AI Officer, WSJ Pro VC, and more.
We continued to increase visibility by securing a spot on the Nasdaq tower.
Finally, we launched their latest innovation, an AI-powered code editor, The Windsurf Editor, via an exclusive with Forbes. We maximized visibility through creator posts on X, TikTok, and YouTube and took out billboards across San Francisco to drive talent to Windsurf.
