CASE STUDY: FASHION / CONSUMER/ MARKETPLACE
Poshmark
VSC helped Poshmark pioneer the circular economy of fashion while building a powerful brand based on community, love and entrepreneurship.
The Story
How Poshmark gained more sellers than Etsy sellers and Lyft drivers combined
When we first engaged with Poshmark our aim was to generate visibility in the market while separating from the pack of over 14 competitors in the space. By focusing on community rather than technology we helped frame the story of how a sense of design and a full closet could turn a fashionista into an entrepreneur.
Strategy and Tactics
Our first move was to establish Poshmark as the P2P marketplace and go-to destination to buy, sell and connect over fashion. We put a spotlight on the sellers Poshmark empowered to become entrepreneurs from their own closet.
We launched a series of momentum-based announcements to maintain a consistent presence in the media using thought leadership, data, momentum, celebrity users, and sellers turned entrepreneurs, all while positioning CEO Manish Chandra as a leading voice in the on-demand fashion movement.
The Results
Poshmark has become the largest social commerce marketplace in the U.S. with more than 4M users, equating to 8x growth with their stylist earnings increasing 4x. There are now more Poshmark sellers than Etsy sellers and Lyft drivers combined.
332%
Increase in Stylist Earnings in 1 year
8x
Growth
245
Stories in 1 year
23
Briefings in 1 year
Business Insider
How to use the popular clothes-selling app that helped one woman earn $500,000
-Madison Malone Kircher
ABC7
Secondhand clothing finds new life online: Secondhand clothing is the latest thing to go digital. And it's happening in a big way.
-ABC7 Staff
Inc.
How this startup plans to disrupt social commerce and empower fashion entrepreneurs