CASE STUDY: MOBILITY / CONSUMER / CLIMATE
Pebble
VSC helped Pebble introduce The Pebble Flow, an all-electric travel trailer that is pioneering a new category in the RVing space.
The Story
An Electric Future for RVing
The Pebble Flow is a semi-autonomous, fully electric travel trailer incorporating technology to automate RVing's hardest parts. It is powered by a 45 kWh EV battery, enough energy to live off-grid for a week, and incorporates the NVIDIA Drive Orin platform to power semi-autonomous features like automatic hitching and remote-control parking. It has a full kitchen, spa bathroom, and enough space to sleep 4 in an open-concept, modern interior. It’s a whole new way to experience life on the road.
We helped Pebble launch the Pebble Flow to secure pre-orders and introduce the Pebble brand as a new sustainable, modern, and hassle-free RVing category.
Strategy and Tactics
While other electric RVs are on the market, none have the same level of technology as the Pebble Flow. We focused on the founder’s background and mission: to use his previous experience working at Apple to create an iPhone-like experience in RVing, with no instruction manual required.
To introduce the Pebble Flow to the media, we invited SF-based reporters and EV influencers to visit Pebble’s headquarters for a 1:1 tour with the founder and CEO. These journalists were encouraged to sit at the dinette, lay on the bed, open the cabinets, and stand underneath the shower head to help them envision a trip in the Pebble Flow. We also showcased standout technology features like automatic parking via a remote control.
Results
Within 30 days of the Pebble Flow's debut, we secured 51 feature stories in outlets including CNBC Squawk Box, Fast Company, TechCrunch, Axios, Bloomberg, Fox News, CNET, Electrek, Carscoops, InsideEvs, Motor Trend, KTLA, RV Travel, RV Business, and more.
We submitted the work to Fast Company and won the Innovation by Design Awards transportation category.
Since the PR launch, Pebble has received 8,000+ email sign-ups, 2.1M website visits, 8M views of video content related to Pebble Flow, and 1,600 new active members to its community on Discord.
